Silver Tier Partner

Adreva x DePIN Hub

Weekly Attention Campaign #1 — Performance Report

Campaign Dates

April 1 – 7, 2026

Tier

Silver

Ads Delivered

2 Campaigns

Adreva

01 / 12

Campaign Snapshot

At a Glance

Key metrics from DePIN Hub's WAC #1 campaign across 2 ad placements.

👁

1,003,358

Total Ad Views

🖱️

191,427

Total Clicks

🎯

19.08%

Average CTR

👍

273

Social Engagements

🎮

25,270

Galxe Quest Completions

🥈

Silver Tier

2 Ad Campaigns

Primary KPI Outcome: DePIN Hub delivered outstanding performance with a 19.08% average CTR — one of the highest across all WAC #1 partners — generating 191.4K clicks across app downloads and newsletter signups. The Substack campaign hit 20.13% CTR, the highest individual ad performance in WAC #1.

Adreva

02 / 12

Campaign Objectives

Goals & Strategy

Campaign Goals

🌐

Brand awareness — establish DePIN Hub as the go-to resource for DePIN news and insights

📱

App downloads — drive installs of the Days Abroad app on iOS

📬

Newsletter signups — grow The Physical Layer Substack subscriber base

Execution Strategy

🎯

2 ad campaigns — iOS app download + Substack newsletter subscription

🎮

Quest-based onboarding via Galxe — X follow, Substack, app download, newsletter

📚

Content-led approach — Substack as a primary conversion channel

🎨

Community Creative Contest — ads (images/gifs)

Adreva

03 / 12

Ad Performance

Campaign Breakdown

Performance across both ad placements during WAC #1.

Ad	Target URL	Views	Clicks	CTR
Ad #1	Days Abroad App ↗	507,412	91,589	18.05%
Ad #2	The Physical Layer ↗	495,946	99,838	20.13%

Totals

1,003,358

Views

191,427

Clicks

19.08%

Avg CTR

Adreva

04 / 12

Ad Creatives

Ad Gallery

Ad #1 · Days Abroad App

App Store ↗

18.05% CTR · 507K views

Ad #2 · The Physical Layer

Substack ↗

20.13% CTR · 496K views

Adreva

05 / 12

Performance Insights

What the Data Shows

🏆

Highest performing ad: The Physical Layer (Substack) — 20.13% CTR with 99,838 clicks. This was among the highest individual ad CTRs across the entire WAC #1 campaign, proving that content-led campaigns drive exceptional engagement.

📈

Both ads exceeded 18% CTR — Outstanding consistency across app download (18.05%) and newsletter (20.13%), demonstrating strong brand-market fit regardless of CTA type.

💡

DePIN content resonates deeply — The Adreva audience's strong interest in DePIN infrastructure made both the app and newsletter campaigns highly relevant and actionable.

🎮

Quest completions: 25,270 total — Galxe quests drove deep ecosystem engagement with 12.5K onboarding completions and 12.8K partner spotlight quest completions.

Adreva

06 / 12

Social & Community Impact

Beyond Ads

Social amplification and community onboarding driven by the WAC ecosystem.

Social Engagement

Platform	Metric	Result
X (Twitter)	Likes	131
X (Twitter)	Reposts	140
X (Twitter)	Comments	2
Total Social Engagements		273

View X Post ↗

Community Channels

Platform	Link
X (Twitter)	@dspillere ↗
Substack	The Physical Layer ↗
Website	depinhub.io ↗

Community Highlights: Strong repost ratio (140 RTs vs 131 likes) indicates the audience found the content worth amplifying. The 25.3K quest completions drove significant X follower growth and Substack subscriptions.

Adreva

07 / 12

Galxe Quests

Campaign Tasks

Quest-based participation via Galxe drove ecosystem onboarding and app downloads.

Quest #1

12.49K

Ecosystem Onboarding

✓ Follow @dspillere on X

✓ Visit the Substack & subscribe

✓ Visit the Days Abroad app & download

✓ Visit the website & subscribe to newsletter

Quest #2

12.78K

Partner Spotlight

✓ Follow @dspillere on X

✓ Like the @dspillere tweet

✓ Retweet the tweet

✓ Visit the post (like + share)

✓ Visit the Substack & subscribe

✓ Visit the Days Abroad app & download

Adreva

08 / 12

Benchmark Comparison

Performance vs WAC Averages

CTR

19.08%

WAC Avg: ~14%

▲ Well Above Average

Total Views

1.0M

Silver Avg: ~730K

▲ Above Average

Total Clicks

191.4K

Silver Avg: ~100K

▲ Well Above Average

DePIN Hub significantly outperformed Silver tier averages across all metrics. The 19.08% CTR was among the highest in WAC #1, with the Substack campaign hitting 20.13% — the top individual ad CTR across all partners. The content-led approach proved exceptionally effective.

Adreva

09 / 12

Key Learnings

Insights & Takeaways

What Worked

✅

Content-led campaigns dominate — Substack newsletter ad hit 20.13% CTR, proving that educational DePIN content drives exceptional engagement

✅

App + newsletter dual strategy — two complementary entry points captured different user intents effectively

✅

Strong repost ratio — 140 RTs vs 131 likes shows high amplification intent from the audience

Opportunities

💡

Upgrade to Gold — add a 3rd campaign promoting depinhub.io directly or specific DePIN project spotlights

💡

Build community channels — add Discord or Telegram for ongoing DePIN discussions

💡

Partner spotlight series — feature specific DePIN projects to cross-pollinate audiences

Adreva

10 / 12

What's Next

Monthly Attention Campaign

Sustain and scale your results with always-on visibility.

🥉

Bronze

$200

1 ad campaign / month

🥈

Silver

$400

2 ad campaigns / month

Current Tier

🏆

Gold

$600

3 ad campaigns / month

Recommended

With a 19.08% CTR and 191K clicks, DePIN Hub has proven exceptional product-market fit. Upgrading to Gold would unlock a 3rd campaign to promote depinhub.io directly, run DePIN project spotlights, or build a community Discord for ongoing engagement.

Adreva

11 / 12

About Adreva

The Privacy-First Ad Network

Adreva is a decentralized attention network that rewards users for viewing ads while giving brands access to a highly engaged, privacy-first audience. Our extension delivers targeted impressions through a non-intrusive new-tab experience.

37K+

Active Users

30M+

Total Ad Views

14%+

Average CTR

Get Started with MAC →

Questions? Reach out at team@adrevanetwork.com

Adreva

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