Gold Tier Partner

Adreva x Giftcards.com

Weekly Attention Campaign #1 — Performance Report
Campaign Dates
April 1 – 7, 2026
Tier
Gold
Ads Delivered
4 Campaigns (Rotating)
Adreva
01 / 13
Campaign Snapshot

At a Glance

Key metrics from Giftcards.com's Gold-tier WAC #1 campaign.
👁
2,014,244
Total Ad Views
🖱️
357,527
Total Clicks
🎯
16.59%
Average CTR
💰
$40
US Last-Click Purchases
🎁
$225
Incentives Distributed
$100 — Learn and Visit
$100 — Shareable Moments Sweepstakes
$25 — Community Creative Contest
🏅
Gold Tier
4 Ad Campaigns (Rotating)

Primary KPI Outcome: Strong conversion performance paired with high-volume user-generated content and social amplification. Giftcards.com delivered 16.59% average CTR — well above industry standards — while simultaneously driving real purchases and community engagement.

*data includes 1 Giftcards.com campaign that's been running since March 1 launch
Adreva
02 / 13
Campaign Objectives

Goals & Strategy

Campaign Goals

💰
Drive US purchases — convert users into gift card buyers
🌐
Increase global engagement — likes, posts, shares across platforms
₿
Promote Bitcoin gift card + featured brand deals
👥
Target audience: US consumers, retail users, deal-seekers

Execution Strategy

🎯
On-platform ad engagement via Adreva extension
🎁
Shareable Moments UGC campaign (core driver)
🎨
Community Creative Contest — memes, ads, content
🎮
Quest-based participation via Galxe
💸
Discount codes + rotating deals — CRACK5, EGGSTRA, CHAMP
Adreva
03 / 13
Ad Performance

Always-On Campaigns

Anchor ads that ran the entire campaign period.
AdDescriptionViewsClicksCTR
Ad #1Promotions Hub (All Deals)532,01988,23616.59%
Ad #2Fold Bitcoin Gift Card503,09783,48116.59%

Rotating Promotional Ads

Time-based offers with brand rotations throughout the week.
AdRotationBrands / OffersViewsClicksCTR
Ad #34/1–4/3
4/4–4/5
4/6		Domino's (CRACK5)
Chili's (EGGSTRA 10%)
Outback (CHAMP 10%)		979,128185,81018.99%
Ad #44/1–4/3
4/4–4/5
4/6		Buffalo Wild Wings (CRACK5)
Xbox (EGGSTRA)
Petco (CHAMP 10%)		503,10483,48116.59%
Adreva
04 / 13
Ad Creatives

Ad Gallery

Always-On · Promotions Hub ↗
Always-On · Fold Bitcoin Gift Card ↗
Rotating Promotional Ads
Domino's ↗
4/1–4/3 · CRACK5
Buffalo Wild Wings ↗
4/1–4/3 · CRACK5
Chili's ↗
4/4–4/5 · EGGSTRA
Xbox ↗
4/4–4/5 · EGGSTRA
Outback ↗
4/6 · CHAMP
Petco ↗
4/6 · CHAMP
Adreva
05 / 16
Performance Insights

What the Data Shows

🏆
Highest performing ads: Rotating Promos — 18.99% CTR. Domino's (CRACK5), Chili's (EGGSTRA 10%), and Outback (CHAMP 10%) drove the strongest urgency-based engagement, with time-limited offers creating high conversion intent.
📈
Strongest engagement driver: Discount codes + brand recognition — Familiar brands (Domino's, Chili's, Xbox) paired with clear savings CTAs generated consistently high CTRs across all 4 ad slots.
💡
Notable trend: Ad rotation maintained freshness — By swapping brands every 1–2 days, fatigue was minimized. CTR remained 16–19% throughout the entire week with no drop-off.
📷
Shareable Moments Campaign — 50+ posts across X, Facebook, and Instagram. Community members actively shared gift card experiences, creating authentic social proof and organic reach.
🎨
Community Creative Contest — 20+ submissions. User-generated ad creatives and promotional content, turning the community into co-marketers.
💰
Conversion signal: $40 in tracked last-click purchases — While early-stage, this validates the ad-to-purchase pipeline. With expanded US onboarding, conversion volume scales directly.
Adreva
06 / 16
Shareable Moments

$100 Shareable Moments Sweepstakes

One of the most impactful components — activating the community to create and share real content across social platforms.
📷
50+ verified submissions across X, Facebook, and Instagram
🏆
$100 distributed to Top 10 winners
📷
Real UGC showcasing gifting experiences
🌐
Multi-platform organic amplification

Why It Worked:

Turned users into active participants, not just viewers. Created authentic social proof around gifting behavior. Extended campaign reach beyond paid distribution into organic channels.


This campaign effectively bridged:
Ads → Engagement → Storytelling → Conversion

Adreva
07 / 16
Creative Contest

$25 Creative Campaign (Ongoing)

Community-generated content including ad creatives, memes, and campaign materials.
🎨
$25 USDC prize — community submissions across multiple formats
📈
Continuous stream of fresh content being shared and engaged with on Twitter
🎯
Top-performing creatives eligible to be run as actual ads, with Giftcards.com approval
💡
Users become co-creators of the marketing itself — unlocking higher emotional investment, more authentic messaging, and scalable content production
Winners Announced
Saturday, April 18
Adreva
10 / 16
Community Gallery

Shareable Moments & Creatives

Facebook · Shareable Moment
X · Creative Contest
X · Creative Contest
Adreva
10 / 16
Community Gallery

More Community Content

X · Shareable Moment
Instagram · Shareable Moment
Adreva
11 / 16
Incentive & Conversion

Driving Action

Discount Codes

CodeOfferPeriod
CRACK5Buy $50, get $5 eGift4/1 – 4/3
EGGSTRA10% off4/4 – 4/5
CHAMP10% off4/6

Engagement Incentives

🎮
$100 — Galxe: Learn and Visit
🎁
$100 — Shareable Moments Sweepstakes
🎨
$25 — Community Creative Contest

Impact Analysis

The combination of financial incentives + social participation incentives created a dual funnel:


Discounts → clicks & purchases
Shareable Moments / Creative Contest → engagement & amplification


This dual approach meant every user touchpoint had a clear next action — whether buying a gift card or creating content about it.

Adreva
11 / 16
Benchmark Comparison

Performance vs WAC Averages

Average CTR
16.59%
WAC Avg: ~16%
Above Average
Total Clicks
357,527
WAC Gold Avg: ~190K
Well Above Average
Social Engagement
Very High
Driven by UGC campaigns
Above Average

Benchmark Insights: Giftcards.com performed above average across all key metrics. The unique differentiator was the Shareable Moments + Creative Contest combination — creating a virtuous cycle where engagement fed amplification, which fed more engagement. The CTR + engagement synergy was the strongest of any WAC #1 campaign.

Adreva
12 / 16
Key Learnings

Insights & Recommendations

What Worked

✅
Shareable Moments — authentic UGC drove organic reach beyond paid
✅
Creative Contest — users became co-creators of the campaign
✅
Discount-driven urgency — rotating codes kept engagement fresh
✅
Recognizable brands — Domino's, Xbox, Chili's drove instant trust

Opportunities

💡
Adreva US onboarding campaign — expanding US user base directly increases purchase conversion volume
💡
Conversion tracking depth — deeper funnel analytics (add-to-cart, checkout) for optimization
💡
Audience behavior: Users respond strongest when they can participate, share, and benefit simultaneously
Adreva
13 / 16
Gold Tier Recommendations

Next Steps for Giftcards.com

🔄
Expand Shareable Moments + Creative Contest into recurring activations — these proved to be the strongest differentiators in WAC #1
🇺🇸
Adreva to facilitate aggressive US user onboarding — directly increases purchase conversion pipeline
🎄
Seasonal + narrative-based campaigns — Mother's Day, graduations, back-to-school tied to gifting moments
📺
Video ad format — leverage Gold tier's video ad slot for gift card unboxing / deal reveal content
📅
Monthly Attention Campaign (MAC) — sustained engagement for compounding results and deeper optimization
Adreva
14 / 16
What's Next

Monthly Attention Campaign

Building on WAC's success, Adreva is launching a Monthly Attention Subscription — designed for continuous, high-intent engagement over a full month.
🔄
Always-On Engagement
Continuous optimization
📈
Deeper Integration
Community + incentive loops
🎯
Compounding Results
Performance that scales weekly
Same tiers. Same pricing. But with always-on visibility and ongoing optimization.
Adreva
15 / 16
About Adreva

The Ad Network Built for You

Adreva is a privacy-first, consumer-directed advertising network that enables users to choose the ads they engage with and get rewarded for their attention.
Higher Intent
Engagement
Stronger Signals
Conversion
More Meaningful
Interactions
Explore Monthly Attention Campaign →
Website
adreva.ai
Twitter
@adreva_network
Advertiser Portal
advertiser.adreva.ai
Adreva
16 / 16
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