Gold Tier Partner

Adreva x The Marit App

Weekly Attention Campaign #1 — Performance Report
Campaign Dates
April 1 – 7, 2026
Tier
Gold
Ads Delivered
3 Campaigns
Adreva
01 / 14
Campaign Snapshot

At a Glance

Key metrics from The Marit App's WAC #1 campaign across 3 ad placements.
👁
1,555,159
Total Ad Views
🖱️
273,636
Total Clicks
🎯
17.60%
Average CTR
👍
539
Social Engagements
🎮
30,470
Galxe Quest Completions
🏅
Gold Tier
3 Ad Campaigns

Primary KPI Outcome: The Marit App achieved strong ecosystem onboarding and brand awareness — delivering 17.60% average CTR across website, Instagram, and Telegram campaigns while driving 30K+ quest completions and building a community-first funnel for their upcoming app launch.

Adreva
02 / 14
Campaign Objectives

Goals & Strategy

Campaign Goals

💻
Drive beta tester signups — convert users into early access applicants
👥
Build community — drive users into Discord, Telegram, and social channels
🌐
Brand awareness — maximize impressions among retail users and new entrants
🔗
Referral tracking — measure website traffic via UTM-tagged links

Execution Strategy

🎯
2 Awareness + 1 Conversion — balanced ad mix across website, Instagram, and Telegram
🎮
Quest-based onboarding via Galxe — multi-step ecosystem engagement
🎁
Incentive: Free year of The Marit App on launch for early supporters
🎨
Community Creative Contest — ads (images/gifs)
Adreva
03 / 14
Ad Performance

Campaign Breakdown

Performance across all 3 ad placements during WAC #1.
AdTarget URLViewsClicksCTR
Ad #1 themaritapp.com ↗ 515,598 111,261 21.58%
Ad #2 Instagram ↗ 499,247 78,279 15.68%
Ad #3 Telegram ↗ 540,314 84,096 15.56%
Totals
1,555,159
Views
273,636
Clicks
17.60%
Avg CTR
Adreva
04 / 14
Ad Creatives

Ad Gallery

Ad #1 · Website
themaritapp.com ↗
21.58% CTR · 516K views
Ad #2 · Instagram
Instagram ↗
15.68% CTR · 499K views
Ad #3 · Telegram
Telegram ↗
15.56% CTR · 540K views
Adreva
05 / 14
Performance Insights

What the Data Shows

🏆
Highest performing ad: Ad #1 (Website) — 21.58% CTR with 111,261 clicks driving direct traffic to themaritapp.com. Users showed strong intent to learn about and sign up for the app.
📈
Strongest engagement driver: Multi-channel CTA strategy — By splitting campaigns across website, Instagram, and Telegram, The Marit App captured users at different stages of the funnel simultaneously.
💡
Notable trend: Consistent CTR across all 3 ads — All campaigns maintained 14–19% CTR, indicating strong brand-market fit with the Adreva audience. The app's value proposition resonated clearly.
🎮
Quest completions: 30,470 total — Galxe quests drove deep ecosystem engagement with 15.7K onboarding completions, 13.6K TGE engagement completions, and 1.2K creative contest entries.
Adreva
06 / 14
Social & Community Impact

Beyond Ads

Social amplification and community onboarding driven by the WAC ecosystem.

Social Engagement

PlatformMetricResult
X (Twitter)Likes120
X (Twitter)Reposts378
X (Twitter)Comments8
InstagramLikes22
InstagramShares9
InstagramComments2
Total Social Engagements539
View X Post ↗ View IG Post ↗

Community Onboarding

PlatformAd Clicks
Website111,261
Instagram78,279
Telegram84,096

Community Highlights: Strong multi-platform participation with website traffic leading conversions. Telegram onboarding drove direct community growth. Quest-based engagement drove high-quality, repeat interactions.

Adreva
07 / 14
Galxe Quests

Campaign Tasks

Quest-based participation via Galxe drove ecosystem onboarding and social engagement.
Quest #1
15.72K

Ecosystem Onboarding

✓ Follow @themaritapp on X
✓ Visit the page & request early access
✓ Visit the website & learn about the app
✓ Visit Instagram & follow
✓ Join the Telegram
Quest #2
13.57K

Launch Early Access

✓ Follow @themaritapp on X
✓ Like the @themaritapp tweet
✓ Quote the tweet
✓ Complete survey (tag a 10K+ creator)
✓ Visit page & request early access
✓ Visit launch post (like + repost)
✓ Visit Creative Contest Quest
Quest #3
1.18K

Creative Contest (Ongoing)

Design and submit original content for the campaign. Create ads, memes, or visuals that showcase the project, share them on social, and compete for rewards based on creativity and engagement.
Winners announced April 18
Adreva
08 / 14
Community Content

User Created Content

Community members creating and sharing content about The Marit App across social platforms.
X · Creative Contest
@rstobi7
X · Shareable Moment
@yukclean
X · Shareable Moment
@Arifx0001
Adreva
09 / 14
Benchmark Comparison

Performance vs WAC Averages

CTR
17.60%
WAC Avg: ~14%
▲ Above Average
Total Views
1.35M
WAC Avg: ~1.1M
▲ Above Average
Total Clicks
223.6K
WAC Avg: ~150K
▲ Above Average

The Marit App outperformed WAC averages across all key metrics. The 17.60% CTR exceeded the campaign-wide average, driven by clear value proposition messaging and strong creative assets. The multi-channel approach — website, Instagram, and Telegram — created multiple touchpoints that reinforced brand recall.

Adreva
10 / 14
Key Learnings

Insights & Takeaways

What Worked

✅
Website ad dominated — 21.58% CTR proves direct CTA to the app's homepage converts exceptionally well
✅
Multi-platform strategy — Instagram + Telegram + Website created a full-funnel approach reaching users across touchpoints
✅
Quest engagement was strong — 30K+ completions show deep interest in the ecosystem beyond just ad clicks
✅
Free year incentive — clear, tangible reward drove high conversion intent among early supporters

Opportunities

💡
Add Discord campaign — expand community onboarding beyond Telegram to capture the Discord-native audience
💡
Video content — short-form demo videos showcasing the app could drive even higher engagement
💡
Conversion tracking — implement deeper funnel tracking to measure actual beta signups from ad clicks
💡
Shareable Moments campaign — encourage UGC around the app experience to amplify organic reach
Adreva
11 / 14
Gold Tier Recommendations

Next Steps for The Marit App

🌐
Expand Ad Mix
Add Discord, YouTube, and referral-specific campaigns
📷
Launch UGC Campaign
Shareable Moments to drive organic amplification
🔄
Always-On Presence
Continuous optimization with monthly campaigns

As a Gold Tier partner, The Marit App has access to premium placement, priority support, and extended campaign features. We recommend transitioning to the Monthly Attention Campaign (MAC) for sustained visibility and deeper community integration as the app approaches launch.

Adreva
12 / 14
What's Next

Monthly Attention Campaign

Sustain and scale your results with always-on visibility.
🥉
Bronze
$200
1 ad campaign / month
🥈
Silver
$400
2 ad campaigns / month
🏆
Gold
$600
3 ad campaigns / month
Recommended

The MAC delivers sustained monthly visibility across the Adreva network — keeping your brand in front of engaged users every single day. Includes Galxe quest integration, social amplification, community creative contests, and dedicated campaign management.

Adreva
13 / 14
About Adreva

The Privacy-First Ad Network

Adreva is a decentralized attention network that rewards users for viewing ads while giving brands access to a highly engaged, privacy-first audience. Our extension delivers targeted impressions through a non-intrusive new-tab experience.
37K+
Active Users
30M+
Total Ad Views
14%+
Average CTR
Get Started with MAC →
Questions? Reach out at team@adrevanetwork.com
Adreva
14 / 14
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