Gold Tier Partner

Adreva x Simplicity Group

Weekly Attention Campaign #1 — Performance Report
Campaign Dates
April 1 – 7, 2026
Tier
Gold
Ads Delivered
3 Campaigns
Adreva
01 / 14
Campaign Snapshot

At a Glance

Key metrics from Simplicity Group's WAC #1 campaign across 3 ad placements.
👁
1,376,460
Total Ad Views
🖱️
248,998
Total Clicks
🎯
18.09%
Average CTR
👍
2,833
Social Engagements
🎮
35,340
Galxe Quest Completions
🏅
Gold Tier
3 Ad Campaigns

Primary KPI Outcome: Simplicity Group delivered exceptional performance — 18.09% average CTR across 3 YouTube-focused campaigns with 249K clicks and 2.8K+ social engagements. The tokenomics education content drove the highest-performing individual ad in WAC #1 at 20.41% CTR.

Adreva
02 / 14
Campaign Objectives

Goals & Strategy

Campaign Goals

🎥
YouTube views & likes — drive engagement on tokenomics education course
💬
Legit YouTube comments — authentic, thoughtful engagement from real viewers
👥
Target builders & founders — attract potential tokenomics clients
🌐
Brand awareness — establish as the best token economists (without the $500K price tag)

Execution Strategy

🎯
3 YouTube campaigns — each promoting a different tokenomics education video
🎮
Quest-based onboarding via Galxe — X follow, Telegram, YouTube subscribe, video engagement
👥
Telegram community growth — build direct channel to founders
🎨
Community Creative Contest — preference for video submissions
Adreva
03 / 14
Ad Performance

Campaign Breakdown

Performance across all 3 YouTube ad placements during WAC #1.
AdTarget URLViewsClicksCTR
Ad #1 Token Economy Policies ↗ 477,486 97,435 20.41%
Ad #2 Token Holders vs Users ↗ 447,635 83,501 18.65%
Ad #3 Tokenomics Explained ↗ 451,339 68,062 15.08%
Totals
1,376,460
Views
248,998
Clicks
18.09%
Avg CTR
Adreva
04 / 14
Ad Creatives

Ad Gallery

Ad #1 · Token Economy Policies
YouTube ↗
20.41% CTR · 477K views
Ad #2 · Token Holders vs Users
YouTube ↗
18.65% CTR · 448K views
Ad #3 · Tokenomics Explained
YouTube ↗
15.08% CTR · 451K views
Adreva
05 / 14
Performance Insights

What the Data Shows

🏆
Top-performing ad: Token Economy Policies — 20.41% CTR with 97,435 clicks. This was one of the highest individual ad CTRs across the entire WAC #1 campaign.
📈
YouTube-first strategy excelled — All 3 ads drove traffic directly to educational content, creating a funnel from ad impression to video engagement to client conversion.
💡
Educational content converts — 2.6K+ YouTube views and meaningful comments demonstrate the audience engaged deeply with the tokenomics course material, not just the ads.
🎮
Quest completions: 35,340 total — Galxe quests drove deep engagement with 21.4K onboarding, 12.8K exclusive access, and 1.2K creative contest entries.
Adreva
06 / 14
Social & Community Impact

Beyond Ads

Social amplification and YouTube engagement driven by the WAC ecosystem.

Social Engagement

PlatformMetricResult
X (Twitter)Likes99
X (Twitter)Reposts122
X (Twitter)Comments2
YouTubeVideo 1 Views500
YouTubeVideo 2 Views1,000
YouTubeVideo 3 Views1,100
Total Social Engagements2,833
View X Post ↗

Community Channels

PlatformLink
X (Twitter)@SimplicityWeb3 ↗
Telegramt.me/simplicitygroup ↗
YouTube@Simplicity_Group ↗

YouTube Impact: 2.6K+ views across 3 educational videos with 10 authentic comments. The tokenomics content generated genuine engagement from builders and founders — exactly the target audience.

Adreva
07 / 14
Galxe Quests

Campaign Tasks

Quest-based participation via Galxe drove YouTube engagement and ecosystem onboarding.
Quest #1
21.41K

Ecosystem Onboarding

✓ Follow @SimplicityWeb3 on X
✓ Visit the Simplicity Group website
✓ Join the Telegram
✓ Visit YouTube & subscribe
Quest #2
12.75K

Exclusive Access

✓ Follow @SimplicityWeb3 on X
✓ Like & retweet the tweet
✓ Subscribe to YouTube
✓ Watch 3 videos (like + comment)
✓ Visit Creative Contest Quest
Quest #3
1.18K

Creative Contest (Ongoing)

Design and submit original content for the campaign. Create ads, memes, or visuals that showcase the project, share them on social, and compete for rewards.
Winners announced April 18
Adreva
08 / 14
Community Content

User Created Content

Community members creating and sharing content about Simplicity Group across social platforms.
X · Creative
@conqueror_web3
X · Shareable Moment
@samba_vibe
YouTube · Comments
X · Creative
@valcio_p
Adreva
09 / 14
Benchmark Comparison

Performance vs WAC Averages

CTR
18.09%
WAC Avg: ~14%
▲ Well Above Average
Total Views
1.38M
Gold Avg: ~1.1M
▲ Above Average
Total Clicks
249K
Gold Avg: ~150K
▲ Well Above Average

Simplicity Group significantly outperformed Gold tier averages. The 18.09% CTR far exceeded the campaign-wide average, with the Token Economy Policies video hitting 20.41% — proving that educational tokenomics content is exceptionally compelling for the Adreva audience.

Adreva
10 / 14
Key Learnings

Insights & Takeaways

What Worked

✅
YouTube education funnel — all 3 ads drove to educational videos, creating value-first engagement that builds trust with founders
✅
GIF creatives stood out — animated thumbnails captured attention in the ad slot, contributing to the exceptional CTR
✅
Strong repost ratio on X — 122 RTs vs 99 likes shows the audience amplified the message to their networks

Opportunities

💡
Conversion tracking — implement deeper funnel tracking from YouTube views to consultation bookings
💡
Comment quality program — curated authentic engagement on videos to boost social proof
💡
Case study content — promote specific client success stories as dedicated campaigns
Adreva
11 / 14
Gold Tier Recommendations

Next Steps for Simplicity Group

🎥
New Video Series
Rotate fresh tokenomics content monthly
📚
Case Study Campaigns
Showcase client success stories
🔄
Always-On Presence
Continuous optimization with monthly campaigns

As a Gold Tier partner, Simplicity Group has access to premium placement, priority support, and extended campaign features. The YouTube education funnel has proven exceptionally effective — we recommend continuing with the Monthly Attention Campaign (MAC) to sustain visibility and rotate fresh tokenomics content monthly.

Adreva
12 / 14
What's Next

Monthly Attention Campaign

Sustain and scale your results with always-on visibility.
🥉
Bronze
$200
1 ad campaign / month
🥈
Silver
$400
2 ad campaigns / month
🏆
Gold
$600
3 ad campaigns / month
Recommended

The MAC delivers sustained monthly visibility across the Adreva network — keeping Simplicity Group in front of builders and founders every day. With 18.09% CTR and 249K clicks, the Gold tier YouTube strategy has proven exceptionally effective.

Adreva
13 / 14
About Adreva

The Privacy-First Ad Network

Adreva is a decentralized attention network that rewards users for viewing ads while giving brands access to a highly engaged, privacy-first audience. Our extension delivers targeted impressions through a non-intrusive new-tab experience.
37K+
Active Users
30M+
Total Ad Views
14%+
Average CTR
Get Started with MAC →
Questions? Reach out at team@adrevanetwork.com
Adreva
14 / 14
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