Silver Tier Partner

Adreva x Solstice Law

Weekly Attention Campaign #1 — Performance Report
Campaign Dates
April 1 – 7, 2026
Tier
Silver
Ads Delivered
2 Campaigns
Adreva
01 / 12
Campaign Snapshot

At a Glance

Key metrics from Solstice Law's WAC #1 campaign across 2 ad placements.
👁
979,632
Total Ad Views
🖱️
161,461
Total Clicks
🎯
16.48%
Average CTR
👍
232
Social Engagements
🎮
32,120
Galxe Quest Completions
🥈
Silver Tier
2 Ad Campaigns

Primary KPI Outcome: Solstice Law achieved strong brand awareness and community growth — delivering 16.48% average CTR across website and Telegram campaigns while driving 32K+ quest completions. The 20% off first invoice incentive resonated strongly with the crypto-native audience.

Adreva
02 / 12
Campaign Objectives

Goals & Strategy

Campaign Goals

🌐
Global + US awareness — position Solstice Law as the go-to crypto-native law firm
👥
Drive signups & Telegram joins — build a community of founders, devs, and degens
🤝
Partner engagement — establish trust through educational content and direct offers
💰
20% off first invoice — incentivize first-time client conversions

Execution Strategy

🎯
2 ad campaigns — website (with UTM tracking) + Telegram community
🎮
Quest-based onboarding via Galxe — ecosystem engagement + blog sharing
📚
Content marketing — crypto tax blog to educate and build authority
🎨
Community Creative Contest — ads (images/gifs)
Adreva
03 / 12
Ad Performance

Campaign Breakdown

Performance across both ad placements during WAC #1.
AdTarget URLViewsClicksCTR
Ad #1 Telegram Community ↗ 493,131 75,173 15.24%
Ad #2 solsticelaw.io ↗ 486,501 86,288 17.74%
Totals
979,632
Views
161,461
Clicks
16.48%
Avg CTR
Adreva
04 / 12
Ad Creatives

Ad Gallery

Ad #1 · Telegram
Telegram ↗
15.24% CTR · 493K views
Ad #2 · Website
solsticelaw.io ↗
17.74% CTR · 487K views
Adreva
05 / 12
Performance Insights

What the Data Shows

🏆
Highest performing ad: Ad #2 (Website) — 17.74% CTR with 86,288 clicks. The direct website CTA with the 20% discount offer drove the strongest conversion intent among the Adreva audience.
📈
Strong dual-channel approach — Website (17.74%) and Telegram (15.24%) created a complementary funnel — direct conversions paired with community building for long-term engagement.
💡
Legal services resonate in crypto — The crypto-native positioning ("founders, devs, and degens") combined with a tangible offer (20% off) created clear, actionable value for the audience.
🎮
Quest completions: 32,120 total — Galxe quests drove deep ecosystem engagement with 14.9K onboarding completions and 17.3K exclusive offer quest completions.
Adreva
06 / 12
Social & Community Impact

Beyond Ads

Social amplification and community onboarding driven by the WAC ecosystem.

Social Engagement

PlatformMetricResult
X (Twitter)Likes99
X (Twitter)Reposts132
X (Twitter)Comments1
Total Social Engagements232
View X Post ↗

Community Channels

PlatformLink
X (Twitter)@solstice_law ↗
Telegramt.me/cryptotaxlawyr ↗
LinkedInsolsticelaw ↗
Blogcryptotaxlawyers.io ↗

Community Highlights: Strong repost ratio (132 RTs vs 99 likes) indicates high share intent — users found the legal services offer worth amplifying to their networks. Telegram community growth was bolstered by dedicated ad placement.

Adreva
07 / 12
Galxe Quests

Campaign Tasks

Quest-based participation via Galxe drove ecosystem onboarding and offer engagement.
Quest #1
14.85K

Ecosystem Onboarding

✓ Follow @solstice_law on X
✓ Visit the Solstice Law website (20% off)
✓ Visit LinkedIn & follow
✓ Join the Telegram channel
✓ Visit the blog & share a post on X
Quest #2
17.27K

Exclusive Offer

✓ Follow @solstice_law on X
✓ Follow @CryptoTaxLawyer on X
✓ Like the Solstice Law tweet
✓ Retweet the tweet
✓ Visit the website (20% off)
✓ Visit LinkedIn & follow
✓ Visit the blog & share a post on X
Adreva
08 / 12
Benchmark Comparison

Performance vs WAC Averages

CTR
16.48%
WAC Avg: ~14%
▲ Above Average
Total Views
841K
Silver Avg: ~730K
▲ Above Average
Total Clicks
134.9K
Silver Avg: ~100K
▲ Above Average

Solstice Law outperformed Silver tier averages across all key metrics. The 16.48% CTR exceeded the campaign-wide average, driven by clear value messaging and the 20% discount incentive. The website ad (17.74% CTR) was among the highest-performing individual ads across all WAC #1 partners.

Adreva
09 / 12
Key Learnings

Insights & Takeaways

What Worked

✅
20% discount drove action — tangible financial incentive created clear conversion intent, especially on the website ad (17.74% CTR)
✅
Crypto-native positioning — "founders, devs, and degens" language resonated authentically with the Adreva audience
✅
High repost ratio — 132 RTs vs 99 likes shows the audience actively amplified the message to their networks

Opportunities

💡
Upgrade to Gold — add a 3rd campaign promoting specific services (token structuring, tax planning, compliance)
💡
Content-led campaigns — promote blog posts about crypto tax deadlines or regulatory updates to build authority
💡
Add Discord channel — create a community space for ongoing legal Q&A and founder support
Adreva
10 / 12
What's Next

Monthly Attention Campaign

Sustain and scale your results with always-on visibility.
🥉
Bronze
$200
1 ad campaign / month
🥈
Silver
$400
2 ad campaigns / month
Current Tier
🏆
Gold
$600
3 ad campaigns / month
Recommended

The MAC delivers sustained monthly visibility across the Adreva network. Consider upgrading to Gold to add a 3rd campaign — promote specific legal services (token structuring, crypto tax, compliance) alongside the general brand awareness campaigns.

Adreva
11 / 12
About Adreva

The Privacy-First Ad Network

Adreva is a decentralized attention network that rewards users for viewing ads while giving brands access to a highly engaged, privacy-first audience. Our extension delivers targeted impressions through a non-intrusive new-tab experience.
37K+
Active Users
30M+
Total Ad Views
14%+
Average CTR
Get Started with MAC →
Questions? Reach out at team@adrevanetwork.com
Adreva
12 / 12
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