Gold Tier Partner

Adreva x Uprock

Weekly Attention Campaign #1 — Performance Report
Campaign Dates
April 1 – 7, 2026
Tier
Gold
Ads Delivered
3 Campaigns
Adreva
01 / 14
Campaign Snapshot

At a Glance

Key metrics from Uprock's WAC #1 campaign across 3 ad placements.
👁
1,157,620
Total Ad Views
🖱️
202,782
Total Clicks
🎯
17.52%
Average CTR
👍
141
Social Engagements
🎮
32,090
Galxe Quest Completions
🏅
Gold Tier
3 Ad Campaigns

Primary KPI Outcome: Uprock achieved strong desktop app install intent and brand awareness — delivering 17.52% average CTR across all 3 campaigns while driving 32K+ quest completions and building a pipeline of users ready to earn passive income through the Uprock ecosystem.

Adreva
02 / 14
Campaign Objectives

Goals & Strategy

Campaign Goals

💻
Drive desktop app installs — convert users into Uprock app downloaders
💰
Promote passive income opportunity — earn rewards by sharing unused internet bandwidth
👥
Build community — drive users into Discord, YouTube, and social channels
🌐
Brand awareness — maximize impressions among crypto-native and DePIN audiences

Execution Strategy

🎯
3 ad campaigns — all driving to uprock.link/adreva-lfg for tracked installs
🎮
Quest-based onboarding via Galxe — multi-step ecosystem engagement
🎁
Passive income hooks — "Earn while you sleep" messaging to drive conversions
🎨
Community Creative Contest — ads (images/gifs)
Adreva
03 / 14
Ad Performance

Campaign Breakdown

Performance across all 3 ad placements during WAC #1.
AdTarget URLViewsClicksCTR
Ad #1 uprock.link/adreva-lfg ↗ 377,312 59,506 15.77%
Ad #2 uprock.link/adreva-lfg ↗ 395,749 72,331 18.28%
Ad #3 uprock.link/adreva-lfg ↗ 384,559 70,945 18.45%
Totals
1,157,620
Views
202,782
Clicks
17.52%
Avg CTR
Adreva
04 / 14
Ad Creatives

Ad Gallery

Ad #1
uprock.link ↗
15.77% CTR · 377K views
Ad #2
uprock.link ↗
18.28% CTR · 396K views
Ad #3
uprock.link ↗
18.45% CTR · 385K views
Adreva
05 / 14
Performance Insights

What the Data Shows

🏆
Highest performing ad: Ad #3 — 18.45% CTR with 70,945 clicks. The creative resonated strongly with the Adreva audience, driving high-intent traffic to the Uprock download page.
📈
Consistent performance across all creatives — Ads #2 and #3 both exceeded 18% CTR, while Ad #1 delivered 15.77%. Creative rotation kept engagement fresh throughout the week.
💡
Passive income messaging converts — The "earn while you sleep" value proposition drove strong click-through rates, indicating clear product-market fit with the Adreva DePIN audience.
🎮
Quest completions: 32,090 total — Galxe quests drove deep ecosystem engagement with 16.4K onboarding completions, 14.6K passive income quest completions, and 1.2K creative contest entries.
Adreva
06 / 14
Social & Community Impact

Beyond Ads

Social amplification and community onboarding driven by the WAC ecosystem.

Social Engagement

PlatformMetricResult
X (Twitter)Likes120
X (Twitter)Reposts20
X (Twitter)Comments1
Total Social Engagements141
View X Post ↗

Community Channels

PlatformLink
X (Twitter)@UpRockCom ↗
Discorddiscord.com/invite/uprock ↗
Instagram@uprockcom ↗
YouTube@uprockcom ↗

Community Highlights: All 3 ad campaigns drove traffic to the same tracked install link, creating a focused conversion funnel. Quest-based engagement drove 32K+ completions across ecosystem onboarding and passive income quests.

Adreva
07 / 14
Galxe Quests

Campaign Tasks

Quest-based participation via Galxe drove ecosystem onboarding and social engagement.
Quest #1
16.35K

Ecosystem Onboarding

✓ Follow @UpRockCom on X
✓ Visit the website & download the app
✓ Join Discord & get verified role
✓ Visit YouTube & subscribe
✓ Visit Instagram & follow
Quest #2
14.56K

Passive Income

✓ Follow @uprockai on X
✓ Visit early access page & sign up
✓ Create a free account
✓ Visit early access app page
✓ Like the @UpRockCom tweet
✓ Retweet the tweet
✓ Visit Creative Contest Quest
Quest #3
1.18K

Creative Contest (Ongoing)

Design and submit original content for the campaign. Create ads, memes, or visuals that showcase the project, share them on social, and compete for rewards based on creativity and engagement.
Winners announced April 18
Adreva
08 / 14
Community Content

User Created Content

Community members creating and sharing content about Uprock across social platforms.
X · Creative
@rstobi7
X · Creative
@amberketsin
X · Creative
@mamatdebest
X · Creative
@0xdmamat
Adreva
09 / 14
Benchmark Comparison

Performance vs WAC Averages

CTR
17.52%
WAC Avg: ~14%
▲ Above Average
Total Views
1.16M
WAC Avg: ~1.1M
▲ Above Average
Total Clicks
202.8K
WAC Avg: ~150K
▲ Above Average

Uprock outperformed WAC averages across all key metrics. The 17.52% CTR exceeded the campaign-wide average, driven by compelling passive income messaging and strong creative assets. The focused single-link strategy ensured all traffic was funneled to one high-converting destination.

Adreva
10 / 14
Key Learnings

Insights & Takeaways

What Worked

✅
Single tracked link strategy — all 3 ads pointed to uprock.link/adreva-lfg, simplifying attribution and maximizing conversion tracking
✅
Creative rotation maintained freshness — 3 different visuals kept CTR above 15% all week with Ads #2 and #3 exceeding 18%
✅
Passive income messaging resonated — DePIN audience responded strongly to "earn while you sleep" value proposition
✅
Quest engagement was exceptional — 32K+ completions show deep interest in the ecosystem beyond just ad clicks

Opportunities

💡
Differentiate ad destinations — test separate URLs for uprock.com (desktop app) vs uprock.ai (AI tools) to measure interest
💡
Promote AI-specific hooks — web scraping, OpenClaw credits, and AI sitemaps could attract a builder-focused audience
💡
Add social amplification — Shareable Moments campaign to encourage UGC around earnings screenshots and app experience
💡
Expand social presence — dedicated Telegram channel and more X engagement to build community flywheel
Adreva
11 / 14
Gold Tier Recommendations

Next Steps for Uprock

💻
Split Test Destinations
uprock.com (app) vs uprock.ai (AI tools) campaigns
📷
Launch UGC Campaign
Earnings screenshots & passive income stories
🔄
Always-On Presence
Continuous optimization with monthly campaigns

As a Gold Tier partner, Uprock has access to premium placement, priority support, and extended campaign features. We recommend transitioning to the Monthly Attention Campaign (MAC) for sustained visibility and testing differentiated messaging for uprock.com vs uprock.ai products.

Adreva
12 / 14
What's Next

Monthly Attention Campaign

Sustain and scale your results with always-on visibility.
🥉
Bronze
$200
1 ad campaign / month
🥈
Silver
$400
2 ad campaigns / month
🏆
Gold
$600
3 ad campaigns / month
Recommended

The MAC delivers sustained monthly visibility across the Adreva network — keeping your brand in front of engaged users every single day. Includes Galxe quest integration, social amplification, community creative contests, and dedicated campaign management.

Adreva
13 / 14
About Adreva

The Privacy-First Ad Network

Adreva is a decentralized attention network that rewards users for viewing ads while giving brands access to a highly engaged, privacy-first audience. Our extension delivers targeted impressions through a non-intrusive new-tab experience.
37K+
Active Users
30M+
Total Ad Views
14%+
Average CTR
Get Started with MAC →
Questions? Reach out at team@adrevanetwork.com
Adreva
14 / 14
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