Silver Tier Partner

Adreva x Web3DC

Weekly Attention Campaign #1 — Performance Report
Campaign Dates
April 1 – 7, 2026
Tier
Silver
Ads Delivered
2 Campaigns
Adreva
01 / 12
Campaign Snapshot

At a Glance

Key metrics from Web3DC's WAC #1 campaign across 2 ad placements.
👁
128,080
Total Ad Views
🖱️
19,245
Total Clicks
🎯
15.03%
Average CTR
🎮
20,390
Galxe Quest Completions
🥈
Silver Tier
2 Ad Campaigns
🏛️
DC Based
Web3 Community & Advocacy

Primary KPI Outcome: Web3DC achieved solid brand awareness with 15.03% CTR across both campaigns, driving 19.2K clicks to the website and Stand With Crypto. The 20.4K quest completions show strong community engagement — particularly notable given the advocacy-focused positioning.

Adreva
02 / 12
Campaign Objectives

Goals & Strategy

Campaign Goals

🌐
Brand awareness — establish Web3DC as the leading Web3 community in Washington DC
💼
LinkedIn followers — grow professional network presence
🔗
Drive website traffic — promote both web3dc.xyz and Stand With Crypto

Execution Strategy

🎯
2 ad campaigns — Web3DC website + Stand With Crypto advocacy page
🎮
Quest-based onboarding via Galxe — website visit, LinkedIn follow, Stand With Crypto
⚖️
Advocacy positioning — connecting crypto policy with community action
🎨
Community Creative Contest — ads (images/gifs)
Adreva
03 / 12
Ad Performance

Campaign Breakdown

Performance across both ad placements during WAC #1.
AdTarget URLViewsClicksCTR
Ad #1 web3dc.xyz ↗ 64,514 10,179 15.78%
Ad #2 Stand With Crypto ↗ 63,566 9,066 14.26%
Totals
128,080
Views
19,245
Clicks
15.03%
Avg CTR
Adreva
04 / 12
Ad Creatives

Ad Gallery

Ad #1 · Web3DC
web3dc.xyz ↗
15.78% CTR · 65K views
Ad #2 · Stand With Crypto
standwithcrypto.org ↗
14.26% CTR · 64K views
Adreva
05 / 12
Performance Insights

What the Data Shows

🏆
Highest performing ad: Web3DC website — 15.78% CTR with 10,179 clicks. The community-focused positioning drove strong engagement from the Adreva audience.
📈
Stand With Crypto resonated — 14.26% CTR demonstrates meaningful interest in crypto advocacy, a unique positioning among WAC #1 partners.
💡
Advocacy + community is a winning combo — Pairing a DC-based Web3 community with policy advocacy created a differentiated value proposition that stood out in the campaign.
🎮
Quest completions: 20,390 total — Galxe quests drove deep engagement with 19.2K ecosystem onboarding completions and 1.2K additional quest completions.
Adreva
06 / 12
Social & Community Impact

Beyond Ads

Community channels and ecosystem reach driven by the WAC campaign.

Community Channels

PlatformLink
LinkedInweb3dc ↗
Websiteweb3dc.xyz ↗
Stand With Cryptostandwithcrypto.org ↗

Campaign Impact

Web3DC's dual campaign drove 19,245 clicks across their community website and Stand With Crypto advocacy page. The 20.4K quest completions demonstrate strong interest in both the DC-based Web3 community and crypto policy engagement.


The advocacy angle is unique among WAC partners and positions Web3DC as a bridge between crypto communities and policy action.

Adreva
07 / 12
Galxe Quests

Campaign Tasks

Quest-based participation via Galxe drove ecosystem onboarding.
Quest #1
19.21K

Ecosystem Onboarding

✓ Visit the W3DC website
✓ Visit LinkedIn & follow
✓ Visit Stand With Crypto & join the fight
Quest #2
1.18K

Community Creative Contest

Design and submit original content for the campaign. Create ads, memes, or visuals that showcase the project, share them on social, and compete for rewards.
Winners announced April 18
Adreva
08 / 12
Benchmark Comparison

Performance vs WAC Averages

CTR
15.03%
WAC Avg: ~14%
▲ Above Average
Quest Completions
20.4K
Silver Avg: ~15K
▲ Above Average
Total Clicks
19.2K
Advocacy niche
Strong for niche

Web3DC achieved above-average CTR at 15.03% and drove 20.4K quest completions — strong engagement for an advocacy-focused campaign. The unique positioning around crypto policy and community action differentiated Web3DC from other WAC partners.

Adreva
09 / 12
Key Learnings

Insights & Takeaways

What Worked

✅
Advocacy angle differentiated — Stand With Crypto campaign provided a unique action-oriented CTA that engaged the audience
✅
Strong quest engagement — 20.4K completions demonstrate deep interest in the Web3DC ecosystem
✅
LinkedIn focus aligned with B2B — professional positioning matched the DC-based community brand

Opportunities

💡
Upgrade to Gold — add a 3rd campaign promoting upcoming events or specific policy initiatives
💡
Add X/Twitter presence — expand social reach beyond LinkedIn to capture the crypto-native audience
💡
Event promotion — use campaigns to drive attendance to DC-based Web3 meetups and conferences
Adreva
10 / 12
What's Next

Monthly Attention Campaign

Sustain and scale your results with always-on visibility.
🥉
Bronze
$200
1 ad campaign / month
🥈
Silver
$400
2 ad campaigns / month
Current Tier
🏆
Gold
$600
3 ad campaigns / month
Recommended

The MAC delivers sustained monthly visibility across the Adreva network. Consider upgrading to Gold to add a 3rd campaign — promote upcoming DC events, run targeted advocacy campaigns, or build an X/Twitter presence alongside the LinkedIn strategy.

Adreva
11 / 12
About Adreva

The Privacy-First Ad Network

Adreva is a decentralized attention network that rewards users for viewing ads while giving brands access to a highly engaged, privacy-first audience. Our extension delivers targeted impressions through a non-intrusive new-tab experience.
37K+
Active Users
30M+
Total Ad Views
14%+
Average CTR
Get Started with MAC →
Questions? Reach out at team@adrevanetwork.com
Adreva
12 / 12
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