Primary KPI Outcome: Wingbits achieved massive awareness and user onboarding across its DePIN station network, mainnet, and TGE — delivering 15.58% average CTR, far exceeding the industry standard of 1–2%.
| Ad | Target URL | Views | Clicks | CTR |
|---|---|---|---|---|
| Ad #1 | wingbits.com ↗ | 481,439 | 81,355 | 16.90% |
| Ad #2 | Discord Invite ↗ | 510,672 | 77,220 | 15.12% |
| Ad #3 | X Follow ↗ | 503,741 | 74,454 | 14.78% |
| Platform | Metric | Result |
|---|---|---|
| X (Twitter) | Likes | 336 |
| X (Twitter) | Reposts | 578 |
| X (Twitter) | Comments | 55 |
| Total Social Engagements | 969 | |
| Platform | Ad Clicks |
|---|---|
| X (Twitter) | 74,454 |
| Discord | 77,220 |
Community Highlights: Strong cross-platform participation with Discord onboarding outperforming X follows. Quest-based engagement drove high-quality, repeat interactions.
The hardware/USDC giveaway incentive, combined with Galxe quest participation, created a powerful conversion funnel. Users moved from ad impression → website visit → Discord join → giveaway entry, resulting in multi-touchpoint engagement.
Campaigns with incentives showed stronger click-through and conversion behavior compared to awareness-only campaigns, with the website CTA (16.90% CTR) significantly outperforming the social follow CTA (14.78% CTR).
Benchmark Insights: Wingbits performed above average across all key metrics. The strongest relative area was social engagement — 578 reposts alone drove exceptional organic amplification. The multi-CTA strategy (website + Discord + X) maximized total click volume, placing Wingbits among the top-performing Gold campaigns in WAC #1.
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