Silver Tier Partner

Adreva x Wrodium

Weekly Attention Campaign #1 — Performance Report

Campaign Dates

April 1 – 7, 2026

Tier

Silver

Ads Delivered

2 Campaigns

Adreva

01 / 12

Campaign Snapshot

At a Glance

Key metrics from Wrodium's WAC #1 campaign across 2 ad placements.

👁

962,361

Total Ad Views

🖱️

165,592

Total Clicks

🎯

17.21%

Average CTR

👍

31

Social Engagements

🎮

34,350

Galxe Quest Completions

🥈

Silver Tier

2 Ad Campaigns

Primary KPI Outcome: Wrodium delivered outstanding performance — 17.21% average CTR across both campaigns with 165.6K clicks and 34.4K quest completions. The data infrastructure and website roasting tool value proposition resonated strongly with the Adreva audience.

Adreva

02 / 12

Campaign Objectives

Goals & Strategy

Campaign Goals

🌐

Brand awareness — introduce Wrodium's data infrastructure platform to Web3 audience

🔗

Drive website traffic — UTM-tagged links for both main site and roast tool

📬

Newsletter signups — grow the mailing list for product updates

Execution Strategy

🎯

2 ad campaigns — website roast tool + main site with UTM tracking

🎮

Quest-based onboarding via Galxe — X follow, newsletter, LinkedIn, blog

📚

Content marketing — Medium blog for thought leadership

🎨

Community Creative Contest — ads (images/gifs)

Adreva

03 / 12

Ad Performance

Campaign Breakdown

Performance across both ad placements during WAC #1.

Ad	Target URL	Views	Clicks	CTR
Ad #1	roast.wrodium.com ↗	497,195	82,210	16.53%
Ad #2	wrodium.com ↗	465,166	83,382	17.93%

Totals

962,361

Views

165,592

Clicks

17.21%

Avg CTR

Adreva

04 / 12

Ad Creatives

Ad Gallery

Ad #1 · Roast Tool

roast.wrodium.com ↗

16.53% CTR · 497K views

Ad #2 · Website

wrodium.com ↗

17.93% CTR · 465K views

Adreva

05 / 12

Performance Insights

What the Data Shows

🏆

Highest performing ad: Ad #2 (Website) — 17.93% CTR with 83,382 clicks. The main site CTA outperformed the roast tool, suggesting users were drawn to the broader platform value proposition.

📈

Both ads exceeded 16% CTR — Consistent high performance across both campaigns demonstrates strong brand-market fit regardless of the specific CTA destination.

💡

Data infrastructure narrative resonates — The combination of a practical tool (website roast) and broader platform positioning created complementary entry points for different user types.

🎮

Quest completions: 34,350 total — Galxe quests drove deep ecosystem engagement with 19.4K onboarding completions and 14.9K early access quest completions.

Adreva

06 / 12

Social & Community Impact

Beyond Ads

Social amplification and community onboarding driven by the WAC ecosystem.

Social Engagement

Platform	Metric	Result
LinkedIn	Likes	21
LinkedIn	Reposts	8
LinkedIn	Comments	2
Total Social Engagements		31

View LinkedIn Post ↗

Community Channels

Platform	Link
X (Twitter)	@trywrodium ↗
LinkedIn	wrodium ↗
Medium	@wrodium ↗
Newsletter	wrodium.com/newsletter ↗

Community Highlights: LinkedIn served as the primary social channel, aligning with Wrodium's B2B positioning. The 34.4K quest completions drove significant X and LinkedIn follower growth alongside newsletter signups.

Adreva

07 / 12

Galxe Quests

Campaign Tasks

Quest-based participation via Galxe drove ecosystem onboarding and newsletter growth.

Quest #1

19.41K

Ecosystem Onboarding

✓ Follow @trywrodium on X

✓ Visit website & subscribe to newsletter

✓ Visit LinkedIn & follow

✓ Visit the blog & follow

Quest #2

14.94K

Early Access

✓ Follow @trywrodium on X

✓ Visit the post (like + repost)

✓ Visit website & subscribe to newsletter

✓ Visit LinkedIn & follow

✓ Visit the blog & follow

Adreva

08 / 12

Benchmark Comparison

Performance vs WAC Averages

CTR

17.21%

WAC Avg: ~14%

▲ Above Average

Total Views

962K

Silver Avg: ~730K

▲ Above Average

Total Clicks

165.6K

Silver Avg: ~100K

▲ Above Average

Wrodium outperformed Silver tier averages across all key metrics. The 17.21% CTR significantly exceeded the campaign-wide average, and the 165.6K clicks were well above the Silver benchmark. Both campaigns maintained strong performance throughout the week.

Adreva

09 / 12

Key Learnings

Insights & Takeaways

What Worked

✅

Dual-destination strategy — roast tool + main site gave users two compelling entry points with different value propositions

✅

Strong quest engagement — 34.4K completions show deep interest in the ecosystem beyond ad clicks

✅

Berkeley SkyDeck credibility — accelerator backing adds trust signal that resonated with the audience

Opportunities

💡

Upgrade to Gold — add a 3rd campaign promoting the newsletter or specific product features

💡

Expand social presence — add X engagement campaigns alongside LinkedIn to reach a broader audience

💡

Content amplification — promote Medium blog content to build thought leadership

Adreva

10 / 12

What's Next

Monthly Attention Campaign

Sustain and scale your results with always-on visibility.

🥉

Bronze

$200

1 ad campaign / month

🥈

Silver

$400

2 ad campaigns / month

Current Tier

🏆

Gold

$600

3 ad campaigns / month

Recommended

The MAC delivers sustained monthly visibility across the Adreva network. Consider upgrading to Gold to add a 3rd campaign — promote the newsletter, run dedicated LinkedIn amplification, or showcase specific data infrastructure use cases.

Adreva

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About Adreva

The Privacy-First Ad Network

Adreva is a decentralized attention network that rewards users for viewing ads while giving brands access to a highly engaged, privacy-first audience. Our extension delivers targeted impressions through a non-intrusive new-tab experience.

37K+

Active Users

30M+

Total Ad Views

14%+

Average CTR

Get Started with MAC →

Questions? Reach out at team@adrevanetwork.com

Adreva

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